THE LATINO AND AFRICAN AMERICAN
DIGITAL CONNECTION
THE BIPOC FILTER
Is certified by the National Minority Supplier Development Council.
Key Partner Contacts
Thomas Brown
CEO/Founder
tom@bipocfiltermedia.com
646-361-8448
Ralph Paniagua
Co-Founder
ralph@bipocfiltermedia.com
917-446-3346
Wendell Batts
CEO/Founder
wendell@bipocfiltermedia.com
914-462-8435
The Multicultural
Media Representation
Firm focused on Authenticity, Quality & Community.
The Latino and African American Digital Connection.
Our Mission
- To ensure Multicultural Media Owners get their fair share of the media pie
- To alleviate a publisher’s greatest expense – an experienced sales staff
- We partner with our publishers as a fully verticalized extension of their business.
- Our goal and mission is simply to help an historically underserved market WIN on a fair playing field.
BIPOC Filters
Programmatic
Platform
Connects advertisers programmatically to the most sought after Multicultural audiences.
Have entered into an exclusive Partnership
The Bipoc Filter will exclusively represent Azerion’s Multicultural inventory and audiences programmatically in North and South America.
The Opportunity for Minority Publishers
- This Joint Venture between BIPOC FILTER and AZERION delivers the perfect partnership for today’s digital media landscape.
- Helps lower the barrier of entry for minority owned publishers and ad tech organizations to get unique, robust demand from the world’s top advertisers and their holding companies
- Reduce payment terms, time to payment and fees to benefit minority publishers
- Create and provide unique formats to drive further incremental revenue for publishers
The Opportunity For
Demand Partners
- Custom audiences developed to drive performance against Multicultural targeted audience.
- Unique formats including high impact units with A/V capabilities
- O&O display, video and audio inventory unavailable elsewhere
- Ultra competitive pricing
- Provide a scalable, efficient solution for clients and agencies to provide minority owned & targeted supply at scale
Scaled supply & audiences
to reach
Multicultural Demographics
at scale
Omnichannel USA avails Monthly
Display & High-Impact avails
Online Video (OLV) imps
Gaming imp
Streaming Audio & Podcast imps
Multicultural
Audience Strategy
Identifying Your Most Valuable Audiences
We gather, browse, search and share online behavior on +90% of the US population across more than 18 million websites as well as 100MM unique device ID’s from our SDK in-apps to efficiently target 75%+ of the United States multicultural audiences.
These data points are then clustered into custom audience segments & these users are messaged no matter where they are online. Custom audiences available via PMP connection.
BROWSE
Capture browse data from hyper relevant publishers & websites, apps etc, such as:
SEARCH
Leverage search data from onsite search engines
“Efici”Ahorro de energía” (Energy savings)
“Aire acondicionado eficiente” (Efficient air conditioning)
“Eficiencia en el consumo de agua caliente” (Hot water efficiency)
“Facturas de energía más bajas” (Lower energy bills)
SHARE
Pair with social share data from friend and follower clicks
Azerion Datasphere
Proprietary technology built from a vast data network to drive intent, immediacy & incrementality
BROWSE
Browse-Search-Share
Technology to build a curated audience pool & message users no matter where they are online.
IMMEDIACY
2h Data refresh for actionable targeting
INCREMENTALITY
Go beyond traditional targeting to uncover new users
48 avg. data points
p/user p/month
Suggested Custom Audiences
Proprietary technology built from a vast data network to drive intent, immediacy & incrementality
African American Targeting:
- Using unique data to target users visiting specific black owned and black targeted properties
Spanish Language/Hispanic Targeting:
- Using unique data to target Spanish/Hispanic across Hispanic owned, targeted & spoken language
Have entered into an exclusive Partnership
Forms the Largest Minority Owned Video platform, reaching over
200 million AA
150 million Latino
Focused Video Views monthly.
VALIDATED, VETTED & VERIFIED
The biggest names in digital media have recognized STN Video as a trusted resource for publishers and content providers.
How We Do It
Reach fans wanting the best in digital video combined with the local perspective of their favorite publisher.
Official And Trusted Content
On Top Tier Publishers Across The Country
Helping Your Advertisers Connect With Our Fans
Trusted By 200 Content Providers
Engaging. Official. Exclusive.
STN Video has partnered with over 200 content providers to provide a
library of brand safe and contextually relevant video from the world of news, sports, entertainment, lifestyle, health, travel, food, business, technology, politics and more…
Partners With Over 2,000 Publishers Across the Country
STN Video digital video platform is leveraged coast to coast by digital newspapers, broadcasters and born online sites to maximize your audience reach.
STN Video Value Proposition
What We Do For Your Clients
STN VIDEO PLATFORM DELIVERS ON CONTENT, ENVIRONMENT, KPIs AND AUDIENCE
Exclusive And Brand Safe Content
Trusted, Local Sites
Kpi Friendly / Contextually Relevant Placements
Audience Insights
Over 10,000 Audience Insights
STN Video can reach and target thousands of segments via our audience insight platform specific to your desired audiences.
Age, Gender, Ethnicity
Purchase Drivers
Political Influences
Media Consumption
Personal Values
And thousands more…
