THE LATINO AND AFRICAN AMERICAN

DIGITAL CONNECTION

THE BIPOC FILTER

Is certified by the National Minority  Supplier Development Council.

National Minority Supplier Development Council Certificate

Key Partner Contacts

Thomas Brown, Ralph Paniagua, CEO/Founder Bipoc Filter

Thomas Brown

CEO/Founder
tom@bipocfiltermedia.com
646-361-8448

Ralph Paniagua, Co-Founder Bipoc Filter

Ralph Paniagua

Co-Founder
ralph@bipocfiltermedia.com

917-446-3346

Wendell Battas, Co-Founder Bipoc Filter

Wendell Batts

CEO/Founder
wendell@bipocfiltermedia.com
914-462-8435

The Multicultural
Media Representation

Firm focused on Authenticity, Quality & Community.

The Latino and African American Digital Connection.

Our Mission

  • To ensure Multicultural Media Owners get their fair share of the media pie
  • To alleviate a publisher’s greatest expense – an experienced sales staff
  • We partner with our publishers as a fully verticalized extension of their business.
  • Our goal and mission is simply to help an historically underserved market WIN on a fair playing field.

BIPOC Filters
Programmatic
Platform

Connects advertisers programmatically to the most sought after Multicultural audiences.

Have entered into an exclusive Partnership

The Bipoc Filter will exclusively represent Azerion’s Multicultural inventory and audiences programmatically in North and South America.

The Opportunity for Minority Publishers

  • This Joint Venture between BIPOC FILTER and AZERION delivers the perfect partnership for today’s digital media landscape.
  • Helps lower the barrier of entry for minority owned publishers and ad tech organizations to get unique, robust demand from the world’s top advertisers and their holding companies
  • Reduce payment terms, time to payment and fees to benefit minority publishers
  • Create and provide unique formats to drive further incremental revenue for publishers

The Opportunity For
Demand Partners

  • Custom audiences developed to drive performance against Multicultural targeted audience.
  • Unique formats including high impact units with A/V capabilities
  • O&O display, video and audio inventory unavailable elsewhere
  • Ultra competitive pricing
  • Provide a scalable, efficient solution for clients and agencies to provide minority owned & targeted supply at scale

Scaled supply & audiences
to reach
Multicultural Demographics
at scale

billion
0

Omnichannel USA avails Monthly

billion
0

Display & High-Impact avails

billion
0

Online Video (OLV) imps

billion
0

Gaming imp

billion
0

Streaming Audio & Podcast imps

Multicultural
Audience Strategy

Identifying Your Most Valuable Audiences

We gather, browse, search and share online behavior on +90% of the US population across more than 18 million websites as well as 100MM unique device ID’s from our SDK in-apps to efficiently target 75%+ of the United States multicultural audiences.

 

These data points are then clustered into custom audience segments & these users are messaged no matter where they are online. Custom audiences available via PMP connection.

BROWSE

Capture browse data from hyper relevant publishers & websites, apps etc, such as:

SEARCH

Leverage search data from onsite search engines

 

“Efici”Ahorro de energía” (Energy savings)
“Aire acondicionado eficiente” (Efficient air conditioning)

“Eficiencia en el consumo de agua caliente” (Hot water efficiency)

“Facturas de energía más bajas” (Lower energy bills)

SHARE

Pair with social share data from friend and follower clicks

Azerion Datasphere

Proprietary technology built from a vast data network to drive intent, immediacyincrementality

BROWSE

Browse-Search-Share

Technology to build a curated audience  pool & message users no matter where they are online.

IMMEDIACY

2h Data refresh for actionable targeting

INCREMENTALITY

Go beyond traditional targeting to uncover new users

48 avg. data points

p/user p/month

Suggested Custom Audiences

Proprietary technology built from a vast data network to drive intent, immediacyincrementality

African American Targeting:

  • Using unique data to target users visiting specific black owned and black targeted properties

Spanish Language/Hispanic Targeting:

  • Using unique data to target Spanish/Hispanic across Hispanic owned, targeted & spoken language

Have entered into an exclusive Partnership

Forms the Largest Minority Owned Video platform, reaching over

200 million AA   

150 million Latino

Focused Video Views monthly.

VALIDATED, VETTED & VERIFIED

The biggest names in digital media have recognized STN Video as a trusted resource for publishers and content providers.

How We Do It

Reach fans wanting the best in digital video combined with the local perspective of their favorite publisher.

Official And Trusted Content

On Top Tier Publishers Across The Country

Helping Your Advertisers Connect With Our Fans

Trusted By 200 Content Providers

Engaging. Official. Exclusive.

STN Video has partnered with over 200 content providers to provide a
library of brand safe and contextually relevant video from the world of news, sports, entertainment, lifestyle, health, travel, food, business, technology, politics and more…

Partners With Over 2,000 Publishers Across the Country

STN Video digital video platform is leveraged coast to coast by digital newspapers, broadcasters and born online sites to maximize your audience reach.

STN Video Value Proposition
What We Do For Your Clients

STN VIDEO PLATFORM DELIVERS ON CONTENT, ENVIRONMENT, KPIs AND AUDIENCE

Exclusive And Brand Safe Content

Trusted, Local Sites

Kpi Friendly / Contextually Relevant Placements

Audience Insights

Over 10,000 Audience Insights

STN Video can reach and target thousands of segments via our audience insight platform specific to your desired audiences.

Age, Gender, Ethnicity

Purchase Drivers

Political Influences

Media Consumption

Personal Values

And thousands more…

Thank
You